Gymshark Retail
Gymshark’s first store on Regent Street is a flag ship retail location for the popular fitness apparel brand. Located in the heart of London, the store features a modern and stylish design, with a focus on showcasing the brand’s athletic and fashion-forward collections. The Regent Street location is likely to be a popular destination for fitness enthusiasts and fashion-concious shoppers alike.
THE BRIEF
Flick lighting, in partnership with W-tec were chosen to help Gymshark create a visually striking and functional lighting design to highlight their products and create a unique shopping experience.
THE SOLUTION
POE technology was used to provide a more efficient way to power all lighting and in-store technology such as digital displays and kiosks. These technologies helped Gymshark to create a more engaging and interactive shopping environment, resulting in increased customer satisfaction and sales.
Gymshark has implemented systems to improve the customer experience in their stores. By using dynamic tunable, RGB lighting and power over ethernet(POE) systems, they have been able to create a more engaging and inviting atmosphere for shoppers. Additionally, the cost savings and ease of installation provided by the POE system have helped to make the overall project more cost-effective.
